About the Curry Book
New Flavor Appears in the Yellow Cover Curry Book for Its 40th Anniversary!
New Flavor Debut!
The ‘Curry Book Series’, One of Anan’s Representative Products
The original was released in 1983. It’s celebrating its 40th anniversary this year!
New flavors have been added continuously, and now it has expanded to 15 varieties.
This time, we’ll introduce two books from the series that were released in February 2023.
The Secret to Its Long-Selling Success
‘You Can Make Delicious Spice Curry Easily and Without Waste’
‘We eat it at home’ ‘I’ve seen it before’
When selling at the store, many people often tell us this when they see the yellow curry books lined up.
From there begins a conversation about the curry at my home.
‘Ours was spicy’ ‘My mother always made it for us’, and so on. It’s an enjoyable moment when family memories and dining table scenes come to mind.
About 40 years ago, when making spice curry at home was almost unheard of.
At a certain food event held in Osaka, the Indian team led by Anan won the gold prize for their 11th dish, ‘Bone-in Chicken Curry, Indian-Inspired Japanese Curry’.
‘Japan has nature like mountains and seas, and abundant seasonal ingredients. All the necessary ingredients for curry are available, so with just spices and a recipe, you can make delicious curry at home’
As a result of this thinking, the Curry Book, which is neither retort nor canned, was introduced to the world.
The book-shaped kit opens up, and inside are single-use spices and a recipe for four servings. All of them can be prepared in about 40 minutes. To make homemade spice curry more enjoyable, various curry books have been created, including chickpea curry, flavors from all over India, biryani, and more.
What kind of books are the newly introduced Curry Books?
●Curry Book
For product details, click here
‘I want to make authentic curry, but it seems difficult to make.’
Inside are spices divided into three parts and flakes, with the recipe written on the spine.
With just meat and vegetables, you can make delicious curry in 30 minutes!
There are four levels of spiciness available.
The Combination of Richness and Freshness is Addictive!
Authentic ‘Butter Chicken Curry’ at Home
‘Butter Chicken Curry’ That Always Tempts the Heart When It’s on the Menu
In fact, it’s one of the easiest in the Curry Book series!
The method is simple: marinate the chicken with yogurt, spices, garlic, and ginger, then simmer with butter, canned tomatoes, and cream.
The recipe is designed to use up all the canned tomatoes and cream, so you won’t have to worry about ‘What to do with leftover ingredients’.
People who have actually made it say, ‘I can’t believe I can make such authentic butter chicken curry so easily!’ and become repeat customers.
With a good level of spiciness and the citrus aroma of lemon, plus the unique freshness of kasoori methi spice, it has a refreshing taste while still feeling the umami of butter.
It seems like it could be a great dish for special days or as a savior on slightly tiring days.
●Butter Chicken Curry
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With this one, you can make authentic curry easily without leftover spices.
‘I want to make the butter chicken curry I eat at restaurants at home’ ‘I want to make spice curry, but buying and measuring individual spices is troublesome’
This ‘Butter Chicken Curry Book’ is recommended for such people.
Not Spicy, So the Whole Family Can Enjoy
‘Children’s Curry Book’
‘I have small children, so I want to make curry that’s not spicy’
‘I’m not good with spicy food, but I like curry’
After receiving many such requests, it finally became a Curry Book.
The ‘Children’s Curry Book’ Popular Even Among Adults
The key point of the recipe is raisins.
The sweetness of raisins pairs well with the umami of minced meat, creating a taste that’s easy for children to eat.
They might even gobble up vegetables like bell peppers and carrots that they usually avoid. The spices still have a good aroma, so adults can enjoy it too.
At the tasting session, we heard calls for ‘Seconds!’ from a wide range of age groups.
Great for lunch boxes, or as a hot sandwich with cheese between bread. Perfect for picnics♪
●Children’s Curry Book
For product details, click here
A gentle curry made by blending authentic spices so that children can eat it. It’s a pocket-sized series for single use. The recipe is written on the back, so it’s super easy to make 3-4 servings!
Coconut Mild South Indian Flavor ‘Kerala Chicken Curry’
‘I’ve recently gotten into spice curry, but which Curry Book would you recommend?’
To those who are unsure, we recommend starting with the ‘Kerala Chicken Curry’!
It’s packed with the ‘spicy aroma’, ‘light texture’, and ‘mildness of coconut’ that come to mind when you think of Indian curry.
The ingredients used are simple and attractive: garlic, ginger, green chili, onion, tomato, chicken, coconut milk, and optional coriander.
The authentic taste that can be prepared in about 40 minutes, just like in a restaurant, is perfect for everyday meals or home parties with friends.
●Kerala Chicken Curry
For product details, click here
This is a South Indian chicken curry. It’s a delicious South Indian curry that combines the sweetness of coconut milk with the aroma and spiciness of spices, full of tropical flavor.
Why Not Try Making Spice Curry to Add More Fun at Home?
The Curry Books all take about 30-40 minutes to prepare.
You can enjoy adding or substituting ingredients you have at home or seasonal foods.
Why not try making it for home parties, picnics, or everyday meals?
For other Curry Books, click here
